Most of Bare Necessities' video and static creative was produced in-house, with about 25% outsourced to content creators. In-house creative costs were significantly higher than creator content, making efficient repurposing a strategic priority.
As an established intimate apparel brand, Bare Necessities had built a solid creative operation — but the team recognized the need for more diversity in their content library, especially for emerging channels like Connected TV.
Most of Bare Necessities' video and static creative was produced in-house, with about 25% outsourced to content creators. In-house creative costs were significantly higher than creator content, making efficient repurposing a strategic priority.
As an established intimate apparel brand, Bare Necessities had built a solid creative operation — but the team recognized the need for more diversity in their content library, especially for emerging channels like Connected TV.
CTV had always been a strong channel for Bare Necessities. Screenbridge helped them repurpose existing in-house and creator content to make it more dynamic and appropriate for CTV placements.
Rather than producing entirely new creative from scratch, Screenbridge applied professional editing and creative treatment to transform the brand's existing video assets — in-house produced video, motion graphics, and content creator video — into polished, broadcast-quality CTV spots.
This approach allowed Bare Necessities to get CTV-ready creative at a fraction of the cost of traditional production, while maintaining the authentic look and feel their audience already connected with.
Bare Necessities brought in-house produced video, motion graphics, and content creator video to the table. Screenbridge handled the editing and creative treatment, transforming raw assets into polished CTV-ready formats.
The Breathe More Spacer Bra creative helped Bare Necessities elevate that new style into their top-selling styles during the launch period. The creative was designed to work seamlessly across channels — appearing in different iterations across CTV, YouTube, and digital display.
The Breathe More Spacer Bra rose into Bare Necessities' top-selling styles and stayed there for the duration of the campaign. The Screenbridge CTV video allowed the brand to have on-brand content in a format appropriate for that channel.
The campaign was critical for awareness and prospecting, helping support the unified narrative of the Breathe More Spacer Bra launch as it appeared in different iterations across all marketing channels.
By repurposing existing assets rather than producing net-new content, Bare Necessities achieved significant cost efficiency while extending their brand presence into the premium CTV environment.
