Fatty15 had already seen early success on TV, but before scaling further, the team wanted stronger creative that could better support the brand in a larger media environment. As a fast-growing supplement brand with a distinct story and expanding product lineup, Fatty15 needed a TV creative approach that could grow with the brand.
They also had a proven content library from paid social, including UGC from trusted partners, and wanted to understand whether that content could work just as well on TV.
Scaling TV usually means investing in new production, but Fatty15 needed a more efficient path. The team wanted to level up its messaging without committing to a large, expensive shoot for a channel that was still growing in the mix.
The deeper creative challenge was combining two worlds: creator and influencer content that had already proven effective, and a polished brand system with strong visual elements. Fatty15 needed ads that could preserve the credibility and energy of UGC while feeling elevated enough for TV.
Screenbridge gave Fatty15 a faster and more cost-effective way to turn existing content into TV-ready creative. The goal was not just to resize paid social assets, but to elevate them for CTV, linear, YouTube, OLV, and digital placements while keeping production lean.
Screenbridge acted as the bridge between performance-driven creator content and Fatty15’s brand world, building ads that felt credible, polished, and appropriate for TV.
Fatty15 and Screenbridge built an ongoing creative partnership across several distinct ads, giving the team a repeatable way to turn proven content into TV-ready creative. Each project helped the teams develop a stronger shared language for the brand, the messaging, and how to make social-first content work in a TV environment.
Screenbridge helped distill Fatty15’s intended message into focused, performance-minded creative while keeping the brand visually supported across channels. Because Fatty15 is in the supplement category, Screenbridge also helped navigate creative and platform-specific requirements, adapting ads for placements like Amazon DSP and Netflix CTV.
Fatty15’s most recent Screenbridge ads became standout performers for the brand. The creative partnership has produced multiple ads, including influencer-focused spots and creator mashups, giving Fatty15 a flexible system for ongoing TV creative.
The campaign is still running, but the early signal is strong: the top Screenbridge ad drove 34% lower CPA vs. the period average, became an all-time top performer, and delivered acquisition efficiency comparable to top digital channels.
Fatty15 is now a Creative Subscription Partner, with Screenbridge supporting the brand across one project after another as the creative gets stronger with each new ad.
