GoodBelly was launching a rebrand of GoodBelly probiotic juice drinks and had very limited awareness. Historically, the brand hadn’t spent much on GoodBelly paid media, so the team wanted to test into CTV as a way to increase reach in specific markets and tag their top retailer, Sprouts Farmers Market.
GoodBelly needed to launch quickly, but the brand didn’t have many assets to work from. The team had an image library, key messaging, and brand guidelines, but needed a partner who could translate those ingredients into a polished CTV spot without a long onboarding process.
Screenbridge helped GoodBelly turn limited assets into a high-quality, on-brand, compelling video for its probiotic juice drinks. The campaign focused on increasing reach in specific markets, while driving viewers toward Sprouts Farmers Market as the CTA.
Instead of requiring a long brand download, Screenbridge was able to take GoodBelly’s brand guidelines and interpret them seamlessly, creating a script and first-round video within days with minimal back and forth.
The process was seamless and designed to be fast. GoodBelly provided an image library, key messaging, and brand guidelines. Screenbridge interpreted the spirit of the brand, built the story, and delivered a script and R1 video within days.
The creative centered on a 15s video on GoodBelly juice drinks that drove to Sprouts Farmers Market as a CTA. The goal was to create something 100% on brand right from the start that could support the new launch and introduce GoodBelly to audiences in targeted markets.
The campaign gave GoodBelly a fast, polished way to support its rebrand and test into CTV as a way to increase reach in specific markets. Because the campaign was designed to drive awareness vs. conversion, and because there was no hold out market where CTV didn’t run, the team did not evaluate it through traditional conversion metrics.
The key success was speed, brand fit, and launch readiness: Screenbridge delivered a high quality, on-brand, compelling video for the new launch within days, interpreted the brand guidelines and the spirit of the brand perfectly, and created a seamless experience.