Before Screenbridge, LSPACE was not running CTV. Their primary paid channels were Meta, Google, Pinterest, and TikTok, with budget heavily allocated toward Meta and Google. The team wanted to reach a larger audience and build brand awareness through a channel that could showcase the beautiful product and carefully curated brand aesthetic that is LSPACE.
“We need to build brand awareness and reach a larger audience that we haven't put our media in front of before. “- LSPACE
LSPACE wanted to bring its carefully curated brand aesthetic to CTV, but the team faced a common problem for social-first brands: most of their best content had been created for vertical platforms, not horizontal TV placements.
“We have always had a difficult time identifying content for horizontal specs. We shoot everything vertical for the most part to align with Meta ad specs. We also weren't sure the quality of our existing assets would be high enough for a CTV spot.”
LSPACE
Screenbridge helped LSPACE transform existing campaign footage and select UGC into polished, TV-ready commercial spots. The creative leaned heavily on LSPACE’s model and photo shoot footage to preserve the brand’s premium, elegant, beachy feel, while also incorporating vertical UGC where it added energy and texture.
“Screenbridge helped us convert our existing campaign assets into beautiful commercial spots for CTV that we never thought possible with relative ease.” - LSPACE
LSPACE provided Screenbridge with core Q1 campaign video assets, evergreen content, and limited UGC they had full usage rights to. Screenbridge used those assets to build a spot with strong music, refined VO, animated on-screen text, and a carefully paced visual rhythm that showcased the product without feeling like a simple montage.
One major unlock was the ability to add 1080x1920 vertical content into a horizontal format without it looking out of place. Screenbridge also built the ad with a flexible structure so LSPACE could refresh the campaign as new inventory, collections, and seasonal stories emerged.
The 15-second version of the creative has more scale and is driving a lower CPA. LSPACE is benchmarking the campaign through ROAS and CPSV, and the team was happy to see the videos perform above a 1x ROAS for a new tactic targeting new customers. At the time of their response, the campaign had a 1.11 ROAS and was still live.
The campaign also opened a new growth channel for LSPACE. While Meta and Google still drive the bulk of digital revenue, CTV is helping the team identify new customers and fill the funnel, with high incremental LTV signals showing up through their MMM model.