Mixbook helps people turn everyday memories into beautifully designed photo books, cards, calendars, and gifts. To reach new audiences, the team wanted to expand beyond search, affiliate, display, and paid social, and build more awareness and consideration before customers were actively in-market. CTV gave Mixbook a more emotional way to show the product in action. Screenbridge helped make the channel faster, more flexible, and more performance-driven by giving the team an agile way to test formats and messaging at scale.
Mixbook wanted to test different messages, formats, offers, and emotional angles, while competing against more traditional brand-focused spots.
Screenbridge built a flexible CTV creative system for Mixbook, creating multiple ads across different styles and seasonal moments. Some spots used UGC and influencer content. Others showed natural customer reactions, like moms opening Mixbook packages. The top performer took a more graphic, social-proof-driven approach, using press quotes, customer proof, product visuals, and a persistent CTA that appeared early in the ad.
Screenbridge made the process quick and structured through the Screenbridge Dashboard, giving Mixbook a clear place to review scripts, share feedback, track progress, and move each ad from concept to delivery.
The collaboration was especially close between Mixbook’s design team and Screenbridge’s internal design team. Mixbook brought a strong design sensibility and a well-developed brand system, and both teams worked in tandem through Figma to build ads that felt fully native to the brand while still being structured for fast CTV testing.
This workflow helped the teams move quickly across different product launches and seasonal moments, including Christmas and Mother’s Day, without starting from scratch each time.
The Screenbridge spots outperformed Mixbook’s heavily brand-focused CTV creative, driving a 2X improvement in impression-to-visit CVR and about a 20% lower CPV.
That early success turned into an ongoing subscription partnership. Mixbook now uses Screenbridge to create ads for product launches, seasonal moments, and continued campaign needs, giving the team a repeatable way to test, learn, and scale CTV creative throughout the year.
